Grace Charge

Director of Brand Experience and Partnerships, Europe, Westfield Rise

Grace joined the Westfield Group in 2008 working up to Head of Brand Experience UK and Europe in 2019, before starting her newest role as Director of Brand Experience and Partnerships, Europe at Unibail-Rodamco-Westfield (URW) in January 2023. Levering the strength of the URW’s assets, media inventory, data and event spaces, Grace heads up a team that connects brands and consumers through innovative and engaging consumer experiences and partnerships. Delivering major brands to Westfield centres in the form of short and long-term brand partnerships, experiential activations, event sponsorships and creative solutions, Grace has worked with global brands including Disney, Clearpay, Samsung, Netflix, Dior and Givenchy. She leads the global team working with event and communication agency experts to define strategies and drive multi-territory deals.