John Beasley

Global Director Consumer Experience, BAT

John is the Global Director of Consumer Experience across BAT’s new category brands. Previously, John was CMO of Vero, the next gen Social Network, VP of Marketing across Europe, Middle East & Africa for Monster Energy, and Head of Brand at Red Bull UK. He began his career in Advertising working for McCann-Erickson and Y&R across clients such as Coca-Cola, Nescafe, Bacardi, Virgin Atlantic and M&S.