2024 Agenda


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09:00 - 09:25

Registration

09:25 - 09:30

Chair’s Opening Remarks

09:30 - 10:00

OPENING RAPID FIRE TALKS: Inspiring Collaboration - exploring tried and tested ways to create the best brand experience for your customers

Strategy & Innovation

  • Working with partners and agencies: How to create a winning concept that aligns with a brand strategy? 
  • How to present your ideas in the most persuasive way to a client and ensure their confidence in ROI? 
  • What stages are encompassed in the execution of a concept and can effectively drive sales and achieve marketing objectives?
  • Co-creating brand experiences with customers - how does it work? 
Rapid fire talks followed by Q&A with Campaign 


Moderator:
Maisie McCabe, Editor, Campaign Comment end  

10:00 - 10:20

LESSONS LEARNED: Role of in-house agencies in delivering brand experiences and what is needed for it to succeed

Execution & Implementation

  • Are in-house agencies that live and breathe the brand best placed to deliver exceptional brand experiences?
  • In-house teams often require bringing in creative talent - how do you successfully collaborate with freelancers and agencies?


10:20 - 11:00

Morning Networking Refreshments

11:00 - 11:20

IN CONVERSATION WITH CAMPAIGN: What will the future landscape of brand experience look like?

Strategy & Innovation

    We have lived through 5 years of unique circumstances that have adjusted how we see the world. With audiences experiencing a shift in mindset, and with that ‘experiential’ becoming an important tool for true brand connection. In this presentation Olivia will touch on: 

    •  Uncovering audience need states that have become dominant over the last 5 years
    • Learning about the fundamental role experiential is playing to address those needs
    • What trends have emerged this year that show the direction of travel of the industry
    • What key principles can we consider to gain attention and deep engagement at this pivotal point in history?

    Moderator:

    Maisie McCabe, Editor, Campaign Comment end  

    11:20 - 11:50

    PANEL DISCUSSION: From a “cherry on top” to a central model?

    Strategy & Innovation

    • Will the future verify the pivotal role of brand experience and shift management's outlook on its role?
    • The role of social amplification and how to make the best of it? 
    • What traditional B2B events can learn from B2C?
    • How to attract talents and help them to thrive? 
    • What will be the role of AI and new technological development in brand experience?

    Moderator:

    Maisie McCabe, Editor, Campaign Comment end  

    11:50 - 12:10

    FIRESIDE CHAT: Engaging Gen Z: How Live Music Helps Scale Brand Awareness

    For the first time in the UK, global live entertainment company Live Nation is working with a Pepsico drinks brand Rockstar Energy Drink as headline partner across six of the UK’s most iconic music festivals. Hear from Rockstar Energy Drink and Live Nation as they discuss the live music fan journey and why in-person experiences – especially live music – can be one of the most exciting places to engage Gen Z audiences to build brand awareness, loyalty and bring tangible value for the most discerning fans.

    12:10 - 12:40

    PANEL DISCUSSION: BEHIND -THE- SCENES - from creating ideas to running a show

    Strategy & Innovation

    • What are the new trends in experiential events production?
    • What innovations and technologies can help to achieve campaign goals?
    • What factors to consider in choosing the right suppliers?
    • How to make sure your supplies are in line with your brand values, reliable, and deliver projects on time and within budget?
    • Utilising behind-the-scenes content for your next campaign idea

    Moderator:
    Gemma Charles, Deputy Editor, Campaign Comment end  

    12:40 - 13:00

    LESSON LEARNED: How can UNIQUE SPACES spark creativity and lend ideas to more customer engagements?

    Strategy & Innovation

    • What omnichannel strategies can be incorporated into the evolving click-and-brick shopping experiences?
    • How can a brand experience be made distinctive through space innovation and technology?

    13:00 - 14:00

    Networking Lunch

    14:00 - 14:40

    RAPID FIRE TALKS: KNOW YOUR COMMUNITY - Discovering your audience and building meaningful connection

    Execution & Implementation

    • How to leverage your audience knowledge and data for key business decisions? 
    • Strategies for creating unparalleled and captivating experience that deeply resonate with local consumers 
    • Gen Z - how to attract them? 
    • How to overcome the problem of data fragmentation? 
    • How personalisation and inclusion can increase brand loyalty?
    Rapid fire talks followed by Q&A with Campaign 


    Moderator:
    Gemma Charles, Deputy Editor, Campaign Comment end  

    14:40 - 15:00

    MEASURING SUCCESS - revising the measurement model and prioritising impact-driven metrics

    Measurement & Impact

    • How can a brand experience campaign measuring methods can be improved for the future? 
    • Exploring the potential for collaboration with brands and agencies to determine what and how to measure
    • Measuring the right things - alternative approaches to define campaign key performance indicators (KPIs) in experiential marketing
    • How to overcome data quality issues and improve visualisation, integration, and interpretation? 
    • Using new technology as a valuable measurement tool

    15:00 - 15:30

    Afternoon Refreshments

    15:30 - 16:10

    PANEL DISCUSSION: Inspiring Creativity - sharing best practice for delivering unique and memorable experiences

    Execution & Implementation

    • Overcoming challenges in implementing brand experience campaigns that truly resonate with your audience
    • Role and responsibilities of a creative team - best practice considerations for choosing your winning team
    • How to foster open and proactive communication within your team to deliver best performing campaigns

    Moderator:
    Gemma Charles, Deputy Editor, Campaign Comment end  

    16:10 - 16:30

    IN CONVERSATION WITH CAMPAIGN: INFLUENCER - powerful tool to boost social amplification

    Measurement & Impact

    • How can a brand identify an influencer who perfectly aligns with its values and appeals to its audience?
    • What level of creative freedom should a brand offer to an influencer?
    • What are the most effective approaches and techniques for collaborating with influencers?
    • What methods can be used to track brand campaign results and measure ROI?

    Moderator:
    Maisie McCabe, Editor, Campaign Comment end  

    Closing remarks by Chairperson