Ruth Fittock

Ruth has 15 years experience building and launching food and drink brands, with a specialist interest in better-for-you brands.  Since 2020 Ruth has been Marketing Director at Simply Roasted crisps, the no. 1 new crisp & no.1 new snack brand to launch in 2022.

Prior to Simply Roasted, Ruth lead the marketing at Popchips for 8 years from launch through to exit and launched the Coca-Cola brand Vitaminwater in the UK.  Ruth has also worked with numerous challenger brands within food & drink, leading on brand strategy and all areas of marketing activation.